Lately, Xolo has become aggressively marketing its devices, especially on tv, with promotional banners and ads appearing on primetime. Now, Xolo is going to be launching its first 4G smartphone with Bharti Airtel, based on reports through the Times during India. Xolo may be the first Indian brand to offer a time-division duplex long term evolution (TD-LTE) smartphone in India, as shipments begins at the end in the month.
Xolo has offers to launch a number of 4G devices at different price ranges, supporting TD-LTE technology, in 2014. Furthermore, visit this also wants to ship over half millions of devices this quarter alone, because it predicts that sales for 4G devices will probably be competitive by 2015. As previously reported, currently, Bharti Airtel is definitely the only network in India having a 4G LTE network, and even then, it’s only in select cities. Furthermore, Bharti Airtel recently signed a binding agreement with Reliance Jio for sharing network infrastructure to avoid duplication.
Personally, I would want to eventually see 4G LTE technology available across India. Only then would I consider buying a 4G LTE device. Mainly because it currently stands, with both device and network availability limitations, consumers don’t look like that enthusiastic about making the switch. What I’ve also realized is as well as most subscribers being content on either a 2G or 3G network, some aren’t conscious that 4G is available in select cities, as well as offered by all. Clearly, consumers need to be informed to help make a choice, and I really don’t seem like the telecom operators have made a great deal of an attempt to inform them.
Through the same token, besides network availability issues, there’s also not enough 4G devices offered in the Indian market. When you head into your local bazaar or market, they just don’t carry 4G devices. You usually will need to go on the high-end departmental stores, and already you realize you’ll pay a premium because you’re buying something m0bi1e the mall, not your community.
However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its stores will start carrying the devices, too. A minimum of they’ll be another option for buying a 4G device. So what on earth accomplishes this mean for current subscribers and new customers? Probably, you will see competitive pricing, aligned similarly between both operators. However, the biggest gain is going to be for Reliance Jio, because they can have accessibility to Bharti Airtel’s 4G LTE network.
Reliance Jio and the other operator, Aircel , are presently seeking to secure second place with 4G LTE offerings across India, and now using this arrangement, clearly, Reliance Jio is incorporated in the lead. However, there have been reports of sub-standard service on Bharti Airtel’s existing 4G LTE network, and as a consequence, this can also reflect negatively on Reliance Jio too. Furthermore arrangement, it is always good to view both operators expanding in various regions across India, again in order to avoid overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still will benefit and gain from the general arrangement.